Electronic Payments

Maximiles, the leading European provider of online marketing services and loyalty solutions, announces that it will start working with one of the UK’s leading internet payment service providers. SecureTrading, will promote Maximiles’ popular online coalition loyalty programme ipoints.co.uk – to online merchants and their customers using the SecureTrading payment platform. 

Under the terms of the agreement SecureTrading’s account managers will advocate a specially developed off the shelf ipoints.co.uk online loyalty programme to their clients, which include many hundreds of merchants and high street retailers such as Disney Stores, Principles, Harvey Nichols, Cadburys, Ann Summers, Habitat, Dolland and Aitchinson and Moss Bros.

By purchasing the off the shelf ipoints programme, SecureTrading’s merchants will be able to immediately access the UK’s largest online loyalty scheme, enabling them to engender loyalty from their customers via offering the generous ipoints online currency, which customers can redeem for over 200,000 products and services.  The programme will encourage increased basket size and also frequency to purchase for merchants by incentivising and rewarding their customers with ipoints.

Importantly, the scheme will also aid new customer acquisition for those merchants who participate, because it provides them with access to over two million active online shoppers who are already members of the ipoints loyalty programme.

Furthermore, SecureTrading will help drive new consumer member acquisition for ipoints.  Participating merchants will display a prominent banner publicising the benefits of becoming a member of the ipoints loyalty programme to consumers on their payment page when they are making a transaction with one of their merchants.  On this page consumers will be incentivised to join the ipoints scheme with the opportunity to receive 100 ipoints on joining as well as other rewards.  

Adam Maher, Director of Loyalty at Maximiles, comments: “Our relationship with SecureTrading will enable us to provide a ready made cost effective loyalty programme to increase customer value for the large number of merchants using SecureTrading’s secure payment processing technology, and make shopping more rewarding for consumers during the current challenging economic conditions.” 

Jon Prideaux, Deputy CEO at SecureTrading, said: “We are delighted to be working with Maximiles to help generate additional revenue and increased customer loyalty for our clients, and valued rewards for their consumers through the ipoints loyalty programme.”